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Buck Mason—a menswear brand—doesn't shy away from images to showcase the soul and origins of its California roots. It's a great example of how you can include visuals to tell a story and create a brand identity that goes beyond the usual wall of text.
One of the best parts of Buck Mason's About Us page? Its CTA: “Come Have A Drink.” It's relatable, it's playful, and it sounds like its target audience.
